The People Behind the UAE’s Power List

The man who controls how the Gulf buys luxury — 700+ brands and 650+ stores across the region, with zero slow days.

Turned the idea of a Middle Eastern perfume house into an international obsession, now stocked from Sephora to Selfridges.

Architect of the UAE’s global reputation, with a brief to position a nation as a permanent fixture at the world’s table.

Built the Gulf’s most recognised Arabic interview platform, turning long-form conversation into must-watch content.

From influencer to brand owner — luxury eyewear collections that sell out within hours, from Dubai to LA.

The Gulf’s biggest morning radio voice now runs a wellness and supplement brand reaching millions daily.

The Gulf’s most visible luxury curator — every brand collaboration she touches becomes a regional headline.

Turned a camera pointed at Lamborghinis into a media company — proof that the world can’t look away from Dubai.

Defined modest luxury fashion for a generation that was done apologising for its aesthetic.

Co-founded the e-commerce platform that became Amazon’s Middle East gateway and reshaped online retail across the Arab world.

Merges luxury development with environmental responsibility, pushing the boundaries of hospitality and sustainability.

Leading premium hospitality experiences built for the UAE’s fast-growing affluent resident and tourist population.

Built a content empire around Emirati family life and values, becoming one of the UAE’s most trusted cultural voices.

Built a globally recognised personal brand and sneaker-culture business before most his age had a CV.

Founded a wellness brand bringing the Gulf’s fast-growing self-care economy into sharper commercial focus.

Connects European capital with Gulf opportunity, advising family offices on cross-border deal flow.

After conquering fashion and beauty, Nina Ali is betting on experience — her hospitality debut sold out six months early.

The restaurateur behind several of Dubai’s most talked-about new dining concepts, all launched in a single quarter.

Scaled a niche Gulf lifestyle brand to two million followers and the region’s most lucrative influencer deals.

Took a Gulf-born luxury lifestyle brand to Paris Fashion Week, signalling the region’s growing fashion credibility.

Quiet capital, loud impact — backs the logistics corridors connecting Abu Dhabi to Central Asian trade routes.